So today Mike Filsaime is doing a big giveaway for his Butterfly Marketing 2 course.  Mike bills himself as a viral marketing expert and I don’t know if you’ve ever had any success with viral marketing yourself, but here’s the thing about it.  Traffic tends to come in surges and places tremendous loads on your server.  Anyone who has ever gotten an article to the front page of Digg.com or similar can probably attest to the server crushing traffic.

There are many elegant solutions you can use to keep your server humming along when you’ve got thousands of people trying to access it all at the same time.  There are some simple ones as well that any IT guy with even basic knowledge should know how to implement.

However, it would seem that this viral marketing expert with and his team don’t have any of those people on staff.  The nice thing about doing a product launch is the ability to prepare for a much higher than normal server load.   You could easily lease load balancers and extra servers for the project (yes, it will cost a bunch of extra cash, but this is a product launch, a ton of cash is made on these things) if you know you’re going to be getting a lot of extra traffic.

Now I don’t pretend to have any behind the scenes knowledge of what they actually did do to get ready for the launch, but they didn’t do anything close to enough.

I’ve met Mike, and he seems like a good enough guy, but I have to say that I can’t for the life of me understand how anyone who has been through product launches before and is a viral marketing expert isn’t prepared to handle the traffic generated by a successful campaign.

Just got back from Orlando, and I’ll try to make a post & podcast (yes, I’m podcasting now) in the next day or two.

I’m ready to go back – it’s a heck of a lot warmer there.  I don’t mind winter, and love to snowboard, but I’m ready for winter to be over now.  And the 80 degree weather in Orlando already has me lusting for warmer weather – oh well, soon enough.

When I checked my email this morning, one of the first things was an email from my friend, Lawren – and she told me that Transformers got the snubbed at the Oscars – can you believe that?  Outrageous, I tell you.

I met a bunch of really cool folks at the seminar I was at, and I’ll give you some highlights of stuff that I think will help anyone in business for themselves.

I’ll also talk about some very smart things that Disney does that I think are very smart (and a couple not so smart things) – after all, the entire place is engineered to help extract as much money from you as humanly possible and have you leave happy about it.

This post is NOT about the iPhone. In fact, I’m not going to mention the iPhone at all.

Instead, I’m going to talk about getting traffic to a website since everyone who has a website could probably use more traffic.

My area of expertise in the online world is actually in getting traffic from search engines like Google.

I just finished taking everything I know about building links and putting it into a series of ten videos totalling nearly 11 hours of solid content.

I just want to give you a chance to get those videos at a steep discount since I’ll be raising the price dramatically after the first 300 copies sell.

The product is called Mission Unlinkable and you can get the videos from www.MissionUnlinkable.com.

If you ever wanted to learn about how to get FREE traffic from search engines then you’ll want to take a look at this comprehensive video series.